Case Study 2: USOM

Creative direction across brand systems, campaigns, and multi platform execution

USOM—Creative Direction | Brand Identity | Campaign System

Luxury Athleisurewear

Overview

Co-founded and led creative direction for an athleisure brand.

Objective: Establish strong brand identity and scalable campaign system.

Role: Co-Founder and Creative Director.

Approach: Built seasonal campaign frameworks, content pipelines, and creative systems.

Execution: Designed products, directed shoots, managed Shopify and digital presence.

Outcome: Created cohesive brand identity, art direction, quality luxury garments and presented at Forbes 30 Under 30 Summit.