Case Study 2: Inner Glow Life ( IGL )

Creative direction across brand systems, campaigns, and multi platform execution

Inner Glow Life—Creative Direction | Brand System | DTC

A curated collection of pure, fast-absorbing, organic body oils formulated to nourish skin, calm the senses, and elevate everyday self-care.

Overview

Led end-to-end creative direction and brand development for a direct-to-consumer skincare company.

Objective: Build a scalable brand system across product, digital, and marketing.

Role: Founder and Creative Director.

Approach: Developed brand identity systems, content frameworks, and creative workflows. Created decks, mood boards, and guidelines to align collaborators.

Execution: Directed campaigns, built Shopify ecosystem, expanded to Amazon, Walmart, TikTok Shop, and more. Outcome: Achieved six-figure revenue, 100K+ audience, and consistent multi-platform brand presence.

The Experience

Each blend is rooted in the cleanest organic ingredients, cold-pressed carrier oils, and therapeutic-grade botanicals selected for efficacy and sensory harmony.

Inner Glow Life is proudly

-100% organic, ethically sourced ingredients

-Cold-pressed, unrefined carrier oils for maximal nutrient retention.